Whenever you can, let them customize the products and services you offer to fit their needs | The research consisted of three different experiments in which the participants built items, folded figures and assembled boxes |
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The women's later appraisal of the group's value was proportional to the effort that had been demanded of them before being allowed into the group |
Research by Dahl and Moreau 2007 suggests that customers are more satisfied when there is a limit to the amount of creativity they can express in assembling a product.
Then use email triggers, prompts, and guidance to get people to interact with that content — even if it's just to move a card around on a board or reply to an email | Both groups then took part in bidding over these objects |
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This helps to lower the fear and frustration of dealing with a new product while increasing capabilities | Female participants were required to undergo "no initiation, a mild initiation, or severe initiation" before entering a discussion group |
Conclusions by Norton et al | In the first experiment, the subjects were given the task of assembling IKEA furniture |
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A 1959 study by Aronson and Mills that has been described as a "classic" produced results that seem to reflect either the IKEA effect or a closely related phenomenon | The results suggest that when people construct a particular product themselves, even if they do a poor job of it, they value the end result more than if they had not put any effort into its creation |
The effect is also related to the "" syndrome, where managers disregard good ideas developed elsewhere, in favor of possibly inferior internally developed ideas.