איקיה. IKEA effect

Whenever you can, let them customize the products and services you offer to fit their needs The research consisted of three different experiments in which the participants built items, folded figures and assembled boxes
The women's later appraisal of the group's value was proportional to the effort that had been demanded of them before being allowed into the group

IKEA Hackers

Research by Dahl and Moreau 2007 suggests that customers are more satisfied when there is a limit to the amount of creativity they can express in assembling a product.

IKEA Hackers
The results showed that the subjects were willing to pay 63% more for the former than for the latter
IKEA Hackers
It consisted of one set of origami they had built themselves and one set that had been built by experts
IKEA effect
In addition, the researchers pointed out the popularity of "haycations," whereby city people pay to do farmers' work for them
Then use email triggers, prompts, and guidance to get people to interact with that content — even if it's just to move a card around on a board or reply to an email Both groups then took part in bidding over these objects
This helps to lower the fear and frustration of dealing with a new product while increasing capabilities Female participants were required to undergo "no initiation, a mild initiation, or severe initiation" before entering a discussion group

IKEA Hackers

They then asked the subjects how much they were willing to pay for their own work.

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איקאה מוצרים
Following this, the researcher asked how much they were willing to pay for an origami built by an expert
איקאה מוצרים
Come see us at your local IKEA store! The third and final experiment involved two sets of subjects
קטלוג איקאה 2021: כל החידושים
But companies have been warned not to challenge consumers too much, lest they be unable to complete a task and thus end up dissatisfied
Conclusions by Norton et al In the first experiment, the subjects were given the task of assembling IKEA furniture
A 1959 study by Aronson and Mills that has been described as a "classic" produced results that seem to reflect either the IKEA effect or a closely related phenomenon The results suggest that when people construct a particular product themselves, even if they do a poor job of it, they value the end result more than if they had not put any effort into its creation

קטלוג איקאה 2021: כל החידושים

The effect is also related to the "" syndrome, where managers disregard good ideas developed elsewhere, in favor of possibly inferior internally developed ideas.

קטלוג איקאה 2021: כל החידושים
Make them feel like their own creativity and effort went into getting what they need from you
IKEA effect
Norton and his fellow researchers cited the product, which allows people to make their own
IKEA Hackers
A 2011 study found that subjects were willing to pay 63% more for furniture they had assembled themselves, than for equivalent pre-assembled items