| IP Key China is directed by the European Commission and implemented by the European Union Intellectual Property Office EUIPO | |
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| IP Key China aims to support and facilitate market access to international firms and innovators, especially taking into account concerns expressed by European businesses | To ensure market access the European Union works cooperatively with the Chinese authorities to increase transparency and improve the implementation of the intellectual property and IP enforcement system |
IP Key China also supports the EU-China IP Dialogue Mechanism and works to raise awareness on the importance of IP in the region.
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