Zara produces over 450 million items per year | The company can design a new product and have finished goods in its stores in four to five weeks; it can modify existing items in as little as two weeks |
---|---|
This vertical integration allows Zara to retain control over areas like dyeing and processing and have fabric-processing capacity available on-demand to provide the correct fabrics for new styles according to customer preferences | More styles: Rather than producing more quantities per style, Zara produces more styles, roughly 12,000 a year |
The specificity of the brand is that each of them has its positioning strategy and caters to different cultures and age groups.
Zara responded to complaints from the designer by removing socks that resembled his artistic style | In August 2014, Zara received criticism for selling a toddler T-shirt for closely resembling uniforms worn by Jewish concentration-camp inmates |
---|---|
According to the McKinsey Global Fashion Index, Inditex logged a much smaller "economic profit" last year — that's the indicator showing how much profit can be put aside without jeopardizing sustainable output parameters | Recycling in focus Inditex is among the few players that have the financial resources to push recycling technology |
While it made a brief foray into men's wear in 2017, this trial was in 2018.